Decision checklist
The checklist is the payload in this variant, so the surrounding frame stays quiet and direct.
Sidebar navigation and compact density are fixed at the app layer, not improvised in page CSS.
Summary, evidence, objections, and decision CTA stay in a deterministic reading sequence.
The route still works as a public artifact while exposing a more explicit evidence ladder than the editorial variant.
Policy rationale
Why these defaults fit a public executive briefing.
navigationMode: stackedPublic landing pages need horizontal nav to maximize content width. Sidebar is reserved for internal tools with deep hierarchies.
density: comfortableExecutive readers expect generous whitespace. Compact density is for power users scanning dense operational data.
contentWidth: normalReading-optimized width (~720px). Prevents eye fatigue from long line lengths in memo-style content.
radiusScale: sharp, shadowIntensity: noneMinimal ornamentation reinforces the dossier aesthetic. Sharp corners signal precision and confidence.
Briefing vs. Campaign
How the two landing variants differ in intent and configuration.
| Dimension | Briefing | Campaign |
|---|---|---|
| Audience | Senior operators, buyers | Broad market, leads |
| Tone | Dense, evidence-first | Aspirational, benefit-led |
| Navigation | Stacked (horizontal) | Stacked (horizontal) |
| Density | Comfortable | Comfortable |
| Content width | Normal (reading) | Wide (visual) |
| Radius | Sharp | Rounded |
| Shadow | None | Subtle |
FAQ
Objections and evaluation criteria inside the same compact shell.