Evidence file

The argument behind
the briefing shell

This companion route keeps route order, evidence, and decision cues intact beyond the first hero screen.

Decision checklist

The checklist is the payload in this variant, so the surrounding frame stays quiet and direct.

01
Memo shell

Sidebar navigation and compact density are fixed at the app layer, not improvised in page CSS.

02
Review order

Summary, evidence, objections, and decision CTA stay in a deterministic reading sequence.

03
Public proof

The route still works as a public artifact while exposing a more explicit evidence ladder than the editorial variant.

Policy rationale

Why these defaults fit a public executive briefing.

Stacked navigation
navigationMode: stacked

Public landing pages need horizontal nav to maximize content width. Sidebar is reserved for internal tools with deep hierarchies.

Comfortable density
density: comfortable

Executive readers expect generous whitespace. Compact density is for power users scanning dense operational data.

Normal content width
contentWidth: normal

Reading-optimized width (~720px). Prevents eye fatigue from long line lengths in memo-style content.

Sharp radius, no shadow
radiusScale: sharp, shadowIntensity: none

Minimal ornamentation reinforces the dossier aesthetic. Sharp corners signal precision and confidence.

Briefing vs. Campaign

How the two landing variants differ in intent and configuration.

DimensionBriefingCampaign
AudienceSenior operators, buyersBroad market, leads
ToneDense, evidence-firstAspirational, benefit-led
NavigationStacked (horizontal)Stacked (horizontal)
DensityComfortableComfortable
Content widthNormal (reading)Wide (visual)
RadiusSharpRounded
ShadowNoneSubtle

FAQ

Objections and evaluation criteria inside the same compact shell.

Convinced? Return to the brief for the full product overview.

reopt design example